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[powerpress]

My guest in this episode is a copywriter, blogger, marketing consultant and ultrarunner. Yes, he is all of these things and he is also a father of two.

In our conversation I discover what makes a direct response copywriter different from other types of copywriters, why it is so important to read around the subject you are writing about rather than just chucking words down on the page and just what makes a pleather wearing vegan from Brighton want to run 150 miles across the Sahara desert for fun?

If you want more Jody in your life you can find him here

Important links and mentions from this episode

Pitch Anything – Oren Klaff

Made to Stick – Chip & Dan Heath

Ready Player One – Ernest Cline

The Bad Boy Running Podcast