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The Studio Maximus Blog

A collection of thoughts from Neil’s head on a variety of subjects.

The business of getting past first base

A successful business is just like a successful relationship but if you don't get past the first date, you'll just end up going around in circles. In this post, I will share some tips on getting to first base with new customers. Picture the scene... You've showered,...

Waiting to be-gin

A couple of weeks ago I took a trip to Salcombe Distillery Co. in Devon to attend one of their excellent Gin School sessions. My partner and I have developed a bit of a passion for gin and the next logical step from to have a go at making. It was a...

The art of storytelling

Humans are hard wired to respond to stories, we have been sharing stories for over 40,000 years from Beowulf right up to Harry Potter. Stories have the power to inspire us, to enthrals and take on magical adventures.

Do you prefer sweet or salty?

Over the Easter break I listen to the latest Gary Vaynerchuk audio book and I would highly recommend you do too. It is a collection of answers to questions about, business, social media and entrepreneurship that have been posed during the run of his popular youtube...

I don’t like Mondays…

...I love 'em! As a teenager Sunday evening was always mired with a cloud of dreary inevitability knowing that in just a few short hours it would be Monday again and that Monday brought with it a return to the never-ending tedium of school and then later work. I would...

HWA (Hawker with attitude)

I hope you house burns down... As far as parting comments go, I would not recommend you use that next time you leave a sales meeting without the order. A recent run in with an overly aggressive hawker (door to door salesman) supports my belief that oftentimes people...

My favourite business tools for 2016

It is hard to know what is a distraction and what is a truly useful tool. We are bombarded with new apps and devices every day and it can often take all our will power to resist OSS (aka Oooh Shiny Syndrome) and be fooled into thinking that the latest productivity...

Becoming a category of one

Discover how extraordinary companies transcend commodity and defy comparison There is a ton of good stuff in Joe Calloway's book Becoming a Category of One. So I have taken the liberty of extracting the 5 key leanings and sharing them with you in this video. If you...

I like big butts

This week one of the most famous people on the planet tried to break the internet. The high priestess of pointless celebrity Kim Kardashian decided that it was a good idea to expose her preposterous posterior on the front cover of a magazine most of us have never...